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May 03, 2007

Values influenced business practices

When I decided to make a go of business on my own, I followed the path that I think many entrepreneurs pursue: how do I get the next client? As time goes on and confidence builds (and we get older) hopefully your personal values play a greater role in informing your business decisions.

Two issues that have been near to my heart for as long as I can remember are education and protecting the environment. Recently we worked with a client, sun21, who completed a transatlantic crossing on a boat that used only solar power. (You can see the video in our last post, or see it in iTunes.) The 5-man crew were truly an inspiring bunch and we are proud to have brought part of their story to a larger audience.

Another recent experience I had was participating in mock interviews with a group of Miami high school seniors at  Turner Tech who were completing a four year course in television production. There is a lot to say about this experience that I will save for another post, but suffice it to say that if the future of production and, indeed, the future of our country is in the hands of these young people, we have nothing to worry about.

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Businesses don't communicate- people do. Social networking and online media are shaping the future of advertising, PR and communications. Clearcast Digital Media wants you to take full advantage of these changes. Matthew Chamberlin is a social media marketer, experienced video producer, blogger and speaker at industry conferences, keynotes and corporate events. There are lots of shiny new media tools out there, but there is no "one size fits all" solution. Let's sort it all out and find what's relevant to YOU.

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